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When you need it

Advertise with ArmorList Credits

Where credits come from, buying a pack, booking a promoted product, and running your campaigns.

Walkthrough · 1½ min · captions and transcript

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Narrated in a synthetic voice. Captions are also available in the player.

  1. 01 What credits are for 0:00

    ArmorList Credits pay for advertising on ArmorList. Every placement runs for thirty days, is labeled Sponsored, and never changes how search ranks results.

  2. 02 Where credits come from 0:11

    Open Advertising, under My business. Professional includes five hundred credits a month, and Enterprise one thousand, even when you bill annually. Monthly credits don't roll over, so the ones that expire soonest are spent first. Essential includes none: you start with a pack.

  3. 03 Buy a credit pack 0:29

    Buy credits offers packs of five hundred, two thousand or five thousand credits, and the larger packs cost up to twenty percent less per credit. You pay on Stripe, and pack credits last twelve months.

  4. 04 Promote a product 0:41

    New campaign lists every placement with its cost and the seats still free. A promoted product costs two hundred fifty credits for thirty days. It uses your published listing, so there's nothing to upload, and it goes live the moment you book it. You can also start from Promote this product on any published listing.

  5. 05 Reviewed placements 1:00

    Banners, newsletter features, social posts and sponsored articles are reviewed by our team first, usually within one business day. Nothing is charged until they're approved.

  6. 06 Your campaigns 1:12

    Your campaigns shows each one's status, impressions and clicks. Pause hides an ad while its thirty days keep counting, and auto-renew books the next thirty days while you have credits.

  7. 07 Credit history 1:23

    Every credit in and out is listed in Credit history. Start with one promoted product, and see what it brings back.

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