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Advertise on ArmorList

Put your products in front of the buyers who source armor

Pay with ArmorList Credits. Pick a placement, run it for 30 days, then renew or stop. Every ad is labeled Sponsored and never changes rankings or NIJ data.

Start advertising See placementsTalk to us
  • 30 daysevery placement, then renew or stop
  • Sponsored adon every ad, never mixed into the results
  • 500 / 1,000credits a month on Professional / Enterprise
  • From 100credits, for a Homepage Logo
How it works

From first credit to renewal, all in your account

No contracts and no account manager needed. You run every step yourself.

  1. 1Get credits

    Professional includes 500 and Enterprise includes 1,000 every month. Any paid plan can buy a pack.

  2. 2Pick a placement

    See the cost and the free seats before you book. Or press Promote on any of your listings.

  3. 3Add your ad

    Promoted products and companies use your listing as it is. Banners and logos take your own artwork.

  4. 4Live in minutes

    Promoted products and companies go live at once. Banners are checked by our team first, usually within one business day.

  5. 5Renew, pause or stop

    Every 30 days it renews while you have credits, and you keep your seat. Results live in your account and arrive by email each month.

How credits work

Plan credits refresh every month. Pack credits roll over.

One balance, three kinds of credit. This is what each one is for, and when it goes.

Plan credits500 on Professional and 1,000 on Enterprise, every month
Do not roll overUnused plan credits expire when the month ends. The next month starts fresh.
Welcome credits500 on Professional, once
90 daysA one time head start, used before your pack credits.
Credit packsBought when you need more
Roll over for 12 monthsPack credits stay month to month until they are used or 12 months pass.

Spent in the right order, automatically. Every booking and renewal uses the credits that expire soonest first, so plan credits go before welcome credits, and welcome credits before the ones you bought.

Placements

Where your ad appears

Each placement has a fixed cost for 30 days and a limited number of seats. When a placement is full, the waitlist decides who is next, never a higher bid.

142 seatsacross 9 placements142 free nowFull placements take a waitlist, first come first served, and nothing is charged until your ad starts.
  • 4 above, 4 belowPromoted products, companies and materials sit in the results grid, as cards beside the listings
  • Every 12 secondsthe banner shows the next sponsor, and a new one on every page and every search, with a Pause button
  • Both homepagesCompanies on ArmorList runs under the hero of the ArmorList and ArmorTrack homepages, included with Professional and Enterprise
  • One per issueThe IntelAlytic Brief carries one sponsor per weekly issue in each edition

Promoted Company

Your company card, labeled Sponsored, in the rows above and below company search results.

250credits / 30 days
Where
Company search
Seats
8 of 8 free now
You provide
Nothing, it uses your listing
Goes live instantly

Promoted Product

One of your published products, labeled Sponsored, in the rows above and below product search results.

250credits / 30 days
Where
Product search
Seats
8 of 8 free now
You provide
Nothing, it uses your listing
Goes live instantly

Promoted Material

One of your published materials, labeled Sponsored, in the rows above and below material search results.

200credits / 30 days
Where
Material search
Seats
8 of 8 free now
You provide
Nothing, it uses your listing
Goes live instantly

Homepage Logo

Your logo in the "Companies on ArmorList" strip under the hero of armorlist.com and armortrack.io, linking to your profile. Included with Professional and Enterprise.

100credits / 30 days
Where
armorlist.com and armortrack.io homepages
Seats
40 of 40 free now
You provide
Logo, 200 × 200
Reviewed before it runs

Category Spotlight

A headline card at the top of product search.

600credits / 30 days
Where
Top of product search
Seats
3 of 3 free now
You provide
Headline and link
Reviewed before it runs

Rotating Banner

Your banner in rotation at the top of company, product and material search and Resources: a new banner on each page and each search, then every 12 seconds, with a pause button.

300credits / 30 days
Where
Company, product and material search, and Resources
Seats
60 of 60 free now
You provide
Banner, 1440 × 160
Reviewed before it runs

Profile Banner

Banner on company, product and material profile pages.

900credits / 30 days
Where
Company, product and material pages
Seats
3 of 3 free now
You provide
Banner, 1440 × 160
Reviewed before it runs

Featured Job

One of your open roles, pinned and labeled Sponsored at the top of the ArmorList job board.

150credits / 30 days
Where
Job board
Seats
6 of 6 free now
You provide
Job title, location and link
Reviewed before it runs

Featured Event

Your event, pinned and labeled Sponsored at the top of the ArmorList events page.

150credits / 30 days
Where
Events
Seats
6 of 6 free now
You provide
Event name, dates, place and link
Reviewed before it runs

Made by our team

Booked and paid the same way, and charged only when approved. You send the brief, or we help you write it. Articles publish on ArmorList once approved. A webinar is scheduled with you within 2 business days. A company or product video is scripted for your approval and delivered within 10 business days, captioned, on your page and yours to download.

Sponsored articleA published article on News and Insights.
1,500credits per article
Sponsored webinarA webinar on your topic, promoted to ArmorList buyers and hosted by our team. You bring the speakers.
2,500credits per webinar
Company videoA narrated, captioned video about your company, made by our team with the tools behind our own tours. It plays on your company page and is yours to download.
3,000credits per video
Product videoA narrated, captioned video about one of your products, made by our team. It plays on the product page and is yours to download.
2,000credits per video
The IntelAlytic Brief

Sponsor the weekly brief

Two sponsor slots every week, one in each edition. Your company is named at the top of the issue, and your feature runs once, after the news, labeled Paid advertisement. One sponsor per edition per issue, so you are never one of many.

Buyer editionAgency buyers

Law enforcement, public safety and defense agencies that buy and track body armor: NIJ changes, advisories, grants, contract vehicles and their own fleet.

  • Named in the header of the issue
  • Graphic, 600 × 300, a headline, two lines and your link
  • Reviewed before it runs; charged only once approved
400credits per send
Book this slot
Supplier editionMakers, distributors and labs

Companies that sell protective equipment to government: opportunities, CPL moves, the market and their own buyer views.

  • Named in the header of the issue
  • Graphic, 600 × 300, a headline, two lines and your link
  • Reviewed before it runs; charged only once approved
300credits per send
Book this slot
Credits by plan

What your plan includes

EssentialProfessionalEnterprise
Credits every monthNot included5001,000
Welcome creditsNot included500, for 90 days1,000, for 90 days
Buy credit packsYesYesYes
One month coversPacks onlyHomepage Logo, Featured Job and Featured Event, with 100 to spareHomepage Logo, Featured Job, Featured Event, Promoted Material and Promoted Company, with 150 to spare

Essential

Credits every month
Not included
Welcome credits
Not included
Buy credit packs
Yes
One month covers
Packs only

Professional

Credits every month
500
Welcome credits
500, for 90 days
Buy credit packs
Yes
One month covers
Homepage Logo, Featured Job and Featured Event, with 100 to spare

Enterprise

Credits every month
1,000
Welcome credits
1,000, for 90 days
Buy credit packs
Yes
One month covers
Homepage Logo, Featured Job, Featured Event, Promoted Material and Promoted Company, with 150 to spare

Annual plans get the same credits every month. Plan prices are on the pricing page.

Credit packs

Need more? Buy a pack

For any paid plan. Paid by card through Stripe, and credited as soon as the payment clears.

Base price
500credits
$500
$1 per credit, valid 12 months
Buy 500 credits
Save 10%
2,000credits
$1,800
$0.90 per credit, valid 12 months
Buy 2,000 credits
Save 20%
5,000credits
$4,000
$0.80 per credit, valid 12 months
Buy 5,000 credits
  • Always labeledEvery ad says Sponsored, clearly.
  • Rankings never changeAds sit in their own slot, outside the results.
  • NIJ data untouchedCompliance records are the same for everyone.
  • You stay in controlPause, stop renewing, or change the ad at any time.
FAQ

Common questions

What is an ArmorList Credit?

The currency for advertising on ArmorList. Every placement has a fixed cost in credits for 30 days, and you can see it before you book.

Which plans include credits?

Professional includes 500 credits every month and Enterprise includes 1,000 credits every month. Essential does not include credits, but can buy credit packs. Annual plans receive their credits monthly.

Do unused credits roll over to next month?

Plan credits do not. They expire when the month ends and the next month starts fresh. Welcome credits last 90 days. Credits you buy in a pack do roll over, for 12 months from the day you buy them. We always spend the credits that expire soonest first, so you never lose pack credits while plan credits sit unused.

What happens when my 30 days end?

If auto-renew is on and you have enough credits, the next 30 days start automatically and you keep your seat. If not, the placement ends and we tell you why. You can turn auto-renew off at any time.

What if a placement is full?

Each placement has a limited number of seats. When they are taken you can join the waitlist, first come first served, and nothing is charged until your ad starts.

Does advertising change search results?

No. Every ad is labeled Sponsored and sits in its own slot. Organic ranking, filters, comparisons and NIJ compliance data never change for advertisers.

Can I pause?

Yes. Pausing hides the ad and keeps your seat until the 30 days end. The days keep counting while it is paused.

Who reviews my ad?

Our team checks every banner, logo and spotlight against the ad policy, usually within one business day: clearly Sponsored, no misleading NIJ or certification claims, legible, and matching your listing. Promoted products and companies need no review.

What if my ad is not approved?

Nothing is charged, and you are told why so you can fix it and resubmit. Reviewed placements are only charged once they are approved and a seat is free.

Ready to be found first?

Sign in, pick a placement, and your ad can be live today. New to ArmorList? See the plans.

Start advertising Talk to us